Voluntary Carbon Offset Schemes in the Aviation Industry. What Are the Customers´ Purchase Drivers?
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Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2, Universität Wien (Fakultät für Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Within the scope of this work, it was investigated which properties of such a voluntary carbon offset product contribute significantly to the air travellers’ willingness to purchase. For this purpose a Choice-Based Conjoint Analysis was...
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Masterarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2, Universität Wien (Fakultät für Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Within the scope of this work, it was investigated which properties of such a voluntary carbon offset product contribute significantly to the air travellers’ willingness to purchase. For this purpose a Choice-Based Conjoint Analysis was...
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