Wish It Lasted Forever

From award-winning Boston Globe columnist Dan Shaughnessy, an “entertaining” (The Wall Street Journal) and nostalgia-filled retelling of the 1980s Boston Celtics’ glory years, which featured the sublime play of NBA legend Larry Bird.

Today the NBA is a vast global franchise—a billion-dollar industry seen by millions of fans in the United States and abroad. But it wasn’t always this successful. Befo...