You Can't Coach Culture: How to Build a Brand Employees Actually Believe In

Stop Forcing Buy-In. Start Building Something People Want to Belong To.You can train skills. You can set KPIs.But if your team doesn't believe in the mission, the message, or the meaning behind your brand—it won't matter.This book is for leaders, entrepreneurs, and HR professionals who are tired of chasing culture with pizza parties and performance reviews. Instead, Adella Pasos reveals how to bui...