Accidental Scholar
"Jagdish’s autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man." Philip Kotler
The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, 
a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour....
"Jagdish’s autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man." Philip Kotler
The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a renowned scholar and one of the foremost authorities in the world on marketing and consumer behaviour....
