Algols

When leaving the Victoria airport the day before our Colloquium, I saw a van of the Dunsmuir Lodge marked with big letters which I read as "Alcohol Colloquium". I do often make such blunders because of the global, casual, and careless way in which I read various ads, and checked myself quickly to read it correctly as "Algol Colloquium". Millions of fellow citizens could easily make the same mistak...