Alibaba's World
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world''s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon''s, and handling the bulk of e-commerce transactions in China. How did it happen? An...
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world''s largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon''s, and handling the bulk of e-commerce transactions in China. How did it happen? An...
