American Retail Value Proposition

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The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?

To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate...

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pdf
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30.99 £

The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers?

To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate...

Read more
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  • Formats: pdf
  • ISBN: 9781442624771
  • Publication Date: 8 Aug 2016
  • Publisher: University of Toronto Press
  • Product language: English
  • Drm Setting: DRM