This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa.
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa.
This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.
This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.
This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximize student participation and learning.
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services.
This international case study book provides 21 expertly curated case studies on the topic of visitor attractions management, each with detailed implementation instructions for the instructor to maximize student participation and learning.
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services.
This book provides the first exploration of panda fandom, a term denoting the community built upon the deep and intimate emotional connections between fans and giant pandas.
Taking 'an employment process' approach, this book provides readers with an essential understanding of the purpose and policies concerned with managing a hospitality workforce, within the current national and global environment.
Taking 'an employment process' approach, this book provides readers with an essential understanding of the purpose and policies concerned with managing a hospitality workforce, within the current national and global environment.
This timely and significant book examines how sanctions reshape the landscape of global tourism and how destinations subjected to these measures respond to isolation, economic strain, and stigma.
This timely and significant book examines how sanctions reshape the landscape of global tourism and how destinations subjected to these measures respond to isolation, economic strain, and stigma.
This book provides the first exploration of panda fandom, a term denoting the community built upon the deep and intimate emotional connections between fans and giant pandas.
This insightful volume critically explores whether higher altitude of habitation affects host-guest exchanges in mountaineering tourism, in an effort to better understand and manage vulnerable destinations in a sustainable manner.
This timely and innovative book provides an in-depth and interdisciplinary exploration of sustainable tea tourism, presenting practical insights and global best practices to pave the way forward.
This timely and innovative book provides an in-depth and interdisciplinary exploration of sustainable tea tourism, presenting practical insights and global best practices to pave the way forward.
This insightful volume critically explores whether higher altitude of habitation affects host-guest exchanges in mountaineering tourism, in an effort to better understand and manage vulnerable destinations in a sustainable manner.
This book explores the multispecies triad of cattle ranching, focusing on how humans, horses, and cattle meet, interact, and shape a common multispecies culture.
This book explores the multispecies triad of cattle ranching, focusing on how humans, horses, and cattle meet, interact, and shape a common multispecies culture.
Taking a practical approach, this insightful book provides key guidance and insights from HR professionals working in hospitality, hotels, and events, showing how aspects of HR are facilitated in the working world, using case studies and practical examples to elucidate theory.
Taking a practical approach, this insightful book provides key guidance and insights from HR professionals working in hospitality, hotels, and events, showing how aspects of HR are facilitated in the working world, using case studies and practical examples to elucidate theory.
This significant book sheds light on the possibilities and importance of undertaking interdisciplinary research between tourism and adjacent disciplines in order to further promote the values and contributions of tourism research in both academia and society.
This significant book sheds light on the possibilities and importance of undertaking interdisciplinary research between tourism and adjacent disciplines in order to further promote the values and contributions of tourism research in both academia and society.
This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries.
This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries.
This new volume is a comprehensive exploration into the transformative trends, innovative strategies, and emerging paradigms that are redefining the landscape of events globally, offering a nuanced understanding of the forces driving change and the opportunities they present for event professionals, businesses, and communities.
