This new volume is a comprehensive exploration into the transformative trends, innovative strategies, and emerging paradigms that are redefining the landscape of events globally, offering a nuanced understanding of the forces driving change and the opportunities they present for event professionals, businesses, and communities.
This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards' use of Instagram and official websites.
This book offers a systematic, interdisciplinary investigation into the language of persuasion in contemporary tourism discourse, with a focus on English-language travel boards' use of Instagram and official websites.
The first study to examine the intersection between imaginative geographies and mystical tourism, this book presents a detailed discussion of how tourism is linked to mystical experiences, consumer products, and wellness resorts.
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.
The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers.
The first study to examine the intersection between imaginative geographies and mystical tourism, this book presents a detailed discussion of how tourism is linked to mystical experiences, consumer products, and wellness resorts.
Die Digitalitat, Krisen und ein neuer gesellschaftlicher Anspruch haben das Einkaufsverhalten von Konsument*innen stark verandert und den Einzelhandel sogar vor eine schmerzhafte Existenzfrage gestellt.
Die Digitalitat, Krisen und ein neuer gesellschaftlicher Anspruch haben das Einkaufsverhalten von Konsument*innen stark verandert und den Einzelhandel sogar vor eine schmerzhafte Existenzfrage gestellt.
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.
Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.
Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective.
By bringing together stories from around the world, this new volume explores the confluenceof tourism, cuisine, gender equality, and community development in tourism, presenting anengrossing investigation in a world characterized by fast urbanization, growing globalization,and the critical requirement for sustainable practices.
Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective.
The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’.
The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’.
Drawing on original primary data, this book offers a comparative account of the European bookshop model, charting how it has evolved in the contemporary economy, how recent industry transformations have impacted it, and how bookshops have sought to adapt to new market conditions.
Topical and novel, this book critically explores the possible, probable and preferable futures of tourism destinations exposing the reader to numerous issues and challenges related to current, global societies and geopolitical settings and adaptive strategies to mitigate such challenges at all levels and contexts.
Topical and novel, this book critically explores the possible, probable and preferable futures of tourism destinations exposing the reader to numerous issues and challenges related to current, global societies and geopolitical settings and adaptive strategies to mitigate such challenges at all levels and contexts.
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy.
This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy.
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products.
This book assesses the changes that the Comprehensive Economic Partnership Agreement (CEPA) could produce by boosting the competitiveness of firms in India and Korea.
This book represents a valuable contribution to the study of Asia-Latin America relations from the unprecedented collaboration of leading Latin American specialists of China, Japan, and Korea, representing views from their respective countries.
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India.
This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India.
Futures markets offer numerous advantages in the marketing of agricultural commodities, and in this context, the book examines the major factors and issues that determine the participation of India's farmers in the futures markets.
Futures markets offer numerous advantages in the marketing of agricultural commodities, and in this context, the book examines the major factors and issues that determine the participation of India's farmers in the futures markets.
This book assesses the changes that the Comprehensive Economic Partnership Agreement (CEPA) could produce by boosting the competitiveness of firms in India and Korea.
