Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind.
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind.
This innovative and timely book critically explores and demonstrates how both the tourism system and tourism destinations can adapt and act to mitigate, avoid, or solve injustices in destinations.
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development.
This innovative and insightful book critically explores how to recognize and generate the social, cultural, political and economic values of the heritage of urban peripheries and encourage new metropolitan development scenarios that protect and build upon that cultural heritage.
This book explicates how the frontiers and path of development of casino tourism in various destinations in East and Southeast Asia are shaped by a set of social, cultural, political and economic forces and their interplays in a dynamic environment, and the prospects of this industry in different destinations in the 2020s and onward.
This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.
Revolutionizing the Shopping Experience with AIAre you ready to delve into the future of retail, where artificial intelligence transforms how we shop, interact, and thrive in a rapidly evolving market?
Revolutionizing the Shopping Experience with AIAre you ready to delve into the future of retail, where artificial intelligence transforms how we shop, interact, and thrive in a rapidly evolving market?
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma.
This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.
Innovation and Best Practices in Hospitality and Tourism Research contains 71 accepted papers from the Hospitality and Tourism Conference (HTC 2015, Melaka, Malaysia, 2-3 November, 2015).
With a special focus on social and cultural aspects of tourism and travel, this novel work brings out the latest in anthropology of tourism by laying the foundations of a new understanding of the intersection between tourism and social science.
This engaging and accessible textbook takes an international approach, gives students an opportunity to gain a comprehensive understanding of the principles of hospitality management whilst being exposed to real-life examples that influence today's hospitality marketplace.
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development.
This timely and innovative book presents a critical exploration of how blockchain technologies may be useful in enhancing the sustainability, viability, and social responsibility of the tourism and hospitality sectors.
This thought-provoking book embarks into the captivating world of religious tourism and explores the intricate relationship between travel and spirituality, shedding light on whether tourists are seekers of profound meaning or simply pleasure-seekers.
The Routledge Handbook of Tourism and Indigenous Peoples presents an up-to-date, critical and comprehensive overview of established and emerging themes around Indigeneity and connections between Indigenous peoples and tourism development.
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.
Invisible Seasides positions the seaside as a lens for understanding lived utopia, pinned in a certain place, an immovable feature in a landscape where our hopes and fears continue to unfold.
Whether physical or virtual, heritage brand or start-up, pop-up stores are everywhere: this book provides the 'why, what, and how' for entrepreneurs and established brands to capitalize on this exciting format.
