Innenstädte stehen unter Druck: Durch verändertes Konsumverhalten, den zunehmenden E-Commerce, ökologische und demografische Entwicklungen sowie die Nachwirkungen der COVID-19-Pandemie haben alle innerstädtischen Handelsformen stark abgenommen.
Innenstädte stehen unter Druck: Durch verändertes Konsumverhalten, den zunehmenden E-Commerce, ökologische und demografische Entwicklungen sowie die Nachwirkungen der COVID-19-Pandemie haben alle innerstädtischen Handelsformen stark abgenommen.
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment.
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way.
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments.
This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments.
Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing, and evaluating all types of events in an accessible and succinct way.
Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good - events of any style and scale, anywhere in the world.
Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate, and manage event sustainability issues and impacts and to use the event for good - events of any style and scale, anywhere in the world.
Management-Coach Harry Holzheu hat aufgrund seiner jahrzehntelangen Praxis im Umgang mit Führungskräften und Entscheidern Eines festgestellt: In den letzten fünf Jahren ist die Verunsicherung grösser – das Vertrauen aber kleiner geworden.
Dieser Band versammelt namhafte Autoren aus Praxis und Wissenschaft für eine umfangreiche Darstellung und Analyse der Perspektiven, die sich für die Publikumszeitschrift im heutigen Wettbewerbsumfeld eröffnen.
The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
The retail market in the UK is worth more than GBP400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry.
Das Internet als supranationaler Raum öffentlichen Rechts ist keineswegs rechtsfrei, es stellt vielmehr das Recht vor Fragen bisher nicht gekannter Komplexität.
"Content Management mit XML" wendet sich an Mediendesigner und Entscheider im Bereich Electronic Publishing, die eine fundierte Antwort auf die Frage benötigen, ob und in welchem Maße XML für Content Management-Aufgaben geeignet ist, also für die Erzeugung, Aufbereitung, Präsentation und Wiederverwendung von Inhalten.
Nach dem Platzen der „Internet-Blase" und einigen spektakulären Dot-Com-Pleiten im Jahre 2001 setzte bei vielen Unternehmen, Kapitalgebern und Usern Ernüchterung hinsichtlich der Eignung des Internet als Handels- und Kommunikationsplattform ein.
Academics are often tourists-curious, observant, and ethically entangled in the worlds they move through, blurring the lines between research and leisure, between consumption and contemplation in contemporary cultural studies.
Endorsed by the Chartered Banker Institute as core reading for the Personal and Private Banking module, Retail and Digital Banking looks at the changes that have occurred, including developments in onshore and offshore operations, call centres and the impact of technology and other critical factors in retail and digital banking.
Academics are often tourists-curious, observant, and ethically entangled in the worlds they move through, blurring the lines between research and leisure, between consumption and contemplation in contemporary cultural studies.
