Amitabh Bachchan

In this unique study of the star, Sunny Singh examines Amitabh Bachchan''s film performances and his star persona, locating them in the context of cultural phenomena and global branding, and explores the reasons behind the longevity of his stardom. This illuminating analysis assesses the full range of Bachchan''s work, personality and influence - political, social, economic and technological.  Wit...