Artificial Neural Networks and Structural Equation Modeling

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This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligen...

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This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships because the ANN method captures non-compensated relationships based on the black box technology of artificial intelligen...

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  • Formats: pdf
  • ISBN: 9789811965098
  • Publication Date: 19 Nov 2022
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM