A/B Testing

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How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it''s likely that 98% of visitors to your website won''t end up converting into customers.

What''s the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to li...

Read more

How Your Business Can Use the Science That Helped Win the White House

The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it''s likely that 98% of visitors to your website won''t end up converting into customers.

What''s the solution? A/B testing.

A/B testing is the simple idea of showing several different versions of a web page to li...

Read more
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  • Formats: epub
  • ISBN: 9781118659205
  • Publication Date: 7 Aug 2013
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM