Base of the Pyramid Markets in Africa
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.
The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and ...
This book focuses on the Base of the Pyramid (BOP) in Africa and examines the role of the private sector in the fight against poverty.
The BOP concept, which is a market-based approach to poverty eradication, presents a great avenue for businesses to develop opportunities and new business models that enable and empower those in the BOP population in Africa to raise their socio-economic welfare and ...