Beyond the Idea
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innova...
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings.
Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innova...
