Beyond the Jumbotron
Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience
A simple guidebook for navigating the new world of sports marketing and brand management
The modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plaster...
Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience
A simple guidebook for navigating the new world of sports marketing and brand management
The modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plaster...
