Big Data Analytics for the Prediction of Tourist Preferences Worldwide

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Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and im...

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product_type_E-book
epub
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45.00 £

Big Data analytics and machine learning are being adopted in a range of industries – but how can these technologies be utilised and what can they offer to the tourism industry? In the process of their journeys and in their decision-making processes, people who travel contribute to the generation of a huge flow of data; all this information is a potential base for creating smart destinations and im...

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  • Formats: epub
  • ISBN: 9781835493403
  • Publication Date: 22 Feb 2024
  • Publisher: Emerald Publishing Limited
  • Product language: English
  • Drm Setting: DRM