Die Autoren beschreiben in diesem Standardwerk umfassend, wie Herausforderungen und Probleme, die sich bei der Vermarktung von Dienstleistungen stellen, gelöst werden können.
Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon.
Tourism Management is a multidisciplinary field of study with the purpose of preparing people with the expertise, commitment, and skills for management, marketing, and operations positions in the expanding industry that provides food, accommodations, and tourism services to people away from home.
This book takes a close look at how the sport industry has been impacted by the global Coronavirus pandemic, as entire seasons have been cut short, events have been cancelled, athletes have been infected, and sport studies programs have moved online.
This book features the second volume of the proceedings of the 9th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT).
Dieses Buch beleuchtet das Themenfeld New Work und setzt sich mit den Herausforderungen auseinander, denen Tourismusunternehmen auf dem Weg in eine sich verändernde Arbeitswelt begegnen.
Now in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community-level sport to international sport.
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand.
This book studies the transformation of modern maritimity practices in coastal areas (such as swimming, navigation and tourism) and their implications to the development of Brazilian coastal cities, with an emphasis on the Northeast part of the country.
An exploration of Arctic tourism, focusing on tourist experiences and industry provision of those experiences; this is the first compilation to concentrate on the fundamental essence of the Arctic as being a geographical periphery, but also an experiential core that offers peak tourism experiences.
This book, first published in 1985, is a study of the functioning of one sector of American capital markets - non-reserve city national banks - between 1870 and 1900.
In an era defined by rapid digital transformation, Agile Security in the Digital Era: Challenges and Cybersecurity Trends emerges as a pivotal resource for navigating the complex and ever-evolving cybersecurity landscape.
Smart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits.
The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society.
This shortform book tells the research story of cultural management, helping scholars to analyse and combine theoretical models into an approach of their own.
Love, Marriage, and Family in the JewishLaw and Tradition is everything you wanted to know about the Jewish view on marriage, sexuality, and child bearing in clear and concise language.
The economics of the movie industry has been curiously neglected by scholars, especially given the material circumstances in which film has been produced, distributed and exhibited in capitalist economies and its central importance in the lives of the huge numbers attracted to it as a commodity.
This book draws together empirical research across a range of contemporary examples of food tourism phenomenon in Asia to provide a holistic picture of their role and influence.
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike.
Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels.
Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.
Making good nutritional choices can mean women optimise the outcomes of their birthing experience and offer their babies the best possible start in life.
Three Faces of Beauty offers a unique approach to understanding globalization and cultural change based on a comparative, ethnographic study of a nearly universal institution: the beauty salon.
