Hospitality and service industries

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strategies and campaigns to align with regional preferences and cultural differences.

A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.

A comprehensive textbook for mastering research design and analysis in tourism, hospitality, leisure and events.

This textbook will help students understand the contemporary challenges facing hotel and lodging operations and develop the resiliency and skillsets needed to apprach working in a dynamic global industry.

This textbook will help students understand the contemporary challenges facing hotel and lodging operations and develop the resiliency and skillsets needed to apprach working in a dynamic global industry.