This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018.
Today's ever-expanding global economy has made travel the number one industry, boasting a customer base that is wealthier and more technologically savvy than ever.
This book takes a close look at politics and social issues in the context of the 2023 FIFA Women's World Cup, one of the most attended women's sporting events in history.
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations.
This book discusses the development of the rural tourism industry in the Himalayan region, specifically in the region of Himachal Pradesh (HP), from the perspective of different stakeholders in the tourism industry.
This fully updated and expanded second edition of Human Resource Management examines the role of human resource management in the hospitality and tourism industry.
This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology.
This book explores the latest developments in the field of smart tourism, focusing in particular on the important cultural and sustainability synergies that have emerged during the digital era.
Enrich Your Passover Seder with Renewed Meaning and Significance Whether you are planning to participate in, contribute to, or lead a Passover Seder, Leading the Passover Journey will help you relive the Jewish People's legacy of survival, hope, and redemption, and reconnect with the rich heritage celebrated in this special event.
The risk of athletes sustaining concussion while participating in professional team sports raises two serious concerns both nationally and internationally.
Community Development through Tourism examines the development of local communities through the healthy integration of community planning, business planning and tourism planning.
The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme "e;Recent Advancements in Tourism Business, Technology, and Social Sciences,"e; which was held from August 29 to 31, 2023, in Crete, Greece.
Die Autoren beschreiben in diesem Standardwerk umfassend, wie Herausforderungen und Probleme, die sich bei der Vermarktung von Dienstleistungen stellen, gelöst werden können.
First published in 1950, Jewish Religious Conflicts gives an account of the principal cleavages that have taken place within the Jewish people since the close of the Old Testament over questions of religious faith, doctrine and practice.
Discover the transformative potential of sports tourism and events in achieving Sustainable Development Goals (SDGs) with "e;Sport Tourism, Events and Sustainable Development Goals: An Emerging Foundation.
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.
This book is an accessible, practical, and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.
The only comprehensive, single-volume survey of magic available, this compelling book traces the history of magic, witchcraft, and superstitious practices such as popular spells or charms from antiquity to the present day.
A charming, richly illustrated, pocket-size exploration of the world's butterfliesPacked with surprising facts, this delightful and gorgeously designed book will beguile any nature lover.
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace.
This book includes lessons and insights from the hospitality management approach of Japanese sustainable organizations, as well as philosophical underpinnings and numerous business practice examples.
