Blunders in International Business

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

• Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly ...