Born Global Firms

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This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based ...
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epub
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6.99 £ * Old Price 100.00 £
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based ...
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  • Formats: epub
  • ISBN: 9781606490136
  • Publication Date: 1 Aug 2009
  • Publisher: Business Expert Press
  • Product language: English
  • Drm Setting: DRM