Breakthrough Nonprofit Branding

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Breakthrough NONPROFIT BRANDING

At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand to life in the hearts and minds of their stakeholders. Breakthrough Nonprofit Branding demonstrates how a constituency-focused, compelli...

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E-book
epub
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35.00 £
Breakthrough NONPROFIT BRANDING

At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They are proactively creating business models that bring their brand to life in the hearts and minds of their stakeholders. Breakthrough Nonprofit Branding demonstrates how a constituency-focused, compelli...

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  • Formats: epub
  • ISBN: 9780470918685
  • Publication Date: 1 Oct 2010
  • Publisher: Wiley
  • Product language: English
  • Drm Setting: DRM