Building a Chain of Customers

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Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers" that extends to those who buy the product or service. Everyone has a customer -- the next department, office, shop, or person -- at the hu...
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product_type_E-book
epub
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15.99 £
Richard Schonberger, in his fourth and most important book yet, introduces a powerful new concept: that the many links between and within the four main business functions -- design, operations, accounting, and marketing -- form a continuous "chain of customers" that extends to those who buy the product or service. Everyone has a customer -- the next department, office, shop, or person -- at the hu...
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  • Formats: epub
  • ISBN: 9781439138236
  • Publication Date: 11 May 2010
  • Publisher: Free Press
  • Product language: English
  • Drm Setting: DRM