Business Adventures

''The best business book I''ve ever read.'' Bill Gates, Wall Street Journal

''The Michael Lewis of his day.'' New York Times

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular mome...