Business Beyond Borders

*** WINNER OF THE 2025 GOODY BUSINESS BOOK AWARD FOR 'BUSINESS - TRAVEL AND HOSPITALITY' ***INTRODUCING 25 REAL-LIFE STORIES THAT REVEAL THE RULES FOR WORKING SUCCESSFULLY ACROSS CULTURESThere is no excuse for cultural ignorance in the 21st century. The greatest factor affecting the success or failure of a global business is understanding the cultural differences that lie hidden, like minefields, ...