BUSINESS WAR GAMES - ebook
Available
In a global, complex and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company''s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing pro...
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E-book
epub
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In a global, complex and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company''s metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing pro...
Read more