Can I Change Your Mind?
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it''s done-whether the ''end product'' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.
Engaging, entertaining and-as you''d expect-highly persuasive, Can I Change Your Mind? w...
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it''s done-whether the ''end product'' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.
Engaging, entertaining and-as you''d expect-highly persuasive, Can I Change Your Mind? w...
