Can I Change Your Mind?

These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how it''s done-whether the ''end product'' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.

Engaging, entertaining and-as you''d expect-highly persuasive, Can I Change Your Mind? wil...