Canuckology

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The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos'' accuracy in gathering people''s thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup...

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The anonymity of a phone line is the secret to the success for Darrell Bricker and John Wright of Ipsos Reid, the largest market research company in Canada. Ipsos'' accuracy in gathering people''s thoughts and predicting trends makes them the go-to source for major companies seeking answers to unusual questions, such as: What would your ideal lover look like? Would you rather touch the Stanley Cup...

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  • Formats: epub
  • ISBN: 9781443401418
  • Publication Date: 20 Sept 2010
  • Publisher: HarperCollins Publishers
  • Product language: English
  • Drm Setting: DRM