Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Create and dominate new markets to escape commoditization and spur business growth!
New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission succe...
Create and dominate new markets to escape commoditization and spur business growth!
New markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission succe...
