Case Study of Daimler AG's Entry in the Hungarian Automotive Industry

Case Study from the year 2018 in the subject Business economics - Operations Research, grade: 1,7, The University of York, language: English, abstract: This case study focuses on the entrance of Daimler AG in form of their brand Mercedes-Benz Cars, in the following Mercedes-Benz, originally founded in Germany, into the Hungarian automotive market. Mercedes-Benz is active in the field of passenger ...