Choosing between different beer containers. What factors influence the purchasing decisions of Generation Y in England?

Bachelor Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: GPA 4.0, UK first-class honours, Bournemouth University (School of Tourism), language: English, abstract: This research is focused on the investigation of factors influencing purchasing decisions of Generation Y in England when choosing between different beer containers; specifical...