Competitive Strategy. Blue Ocean Strategy for a German Coffee Start-Up Company

Bachelor Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: The objective of this thesis is the conceptual development of the blue ocean strategy for the start-up company "e;Bonaverde"e; from Berlin. The Blue Ocean Strategy (BOS) is a holistic approach for the system...