Concise Guide to Market Research

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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ...
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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. ...
Read more
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  • Formats: pdf
  • ISBN: 9783642125416
  • Publication Date: 1 Feb 2011
  • Publisher: Springer Berlin Heidelberg
  • Product language: English
  • Drm Setting: DRM