Consumer Behaviour in Tourism
Available
The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products. For the consumer it doesn’t make much of a difference whether travelling to destination A or B, with the tour operator X or Y etc. Actually, with all the communication channels and the more and more detailed information available the consumer is in a state of information overload. Imp...
Read more
product_type_E-book
epub
Price
149.99 £
The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products. For the consumer it doesn’t make much of a difference whether travelling to destination A or B, with the tour operator X or Y etc. Actually, with all the communication channels and the more and more detailed information available the consumer is in a state of information overload. Imp...
Read more
Follow the Author
