Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.”
-Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0

"How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience,...