Corporate Reputation, Brand and Communication

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Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision...

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product_type_E-book
pdf
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44.99 £

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation.

In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision...

Read more
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  • Formats: pdf
  • ISBN: 9780273727606
  • Publication Date: 21 Jun 2012
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM