Corporate Social Irresponsibility and Consumers' Psychological Conflicts
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Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The three papers together follow the overarching research question how corporate social irresponsibility (CSI) and consumers' psychological conflicts are connected. First, Paper 1 describ...
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Doctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract: The three papers together follow the overarching research question how corporate social irresponsibility (CSI) and consumers' psychological conflicts are connected. First, Paper 1 describ...
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