Cost of Quality Uncertainty

Diploma Thesis from the year 2006 in the subject Business economics - Company formation, Business Plans, grade: 1,7, University of Münster (Unternehmensgründung und -entwicklung), language: English, abstract: This paper relates price with quality uncertainty, proving its persistence in the market for used cars in Germany. Based on 1,712 online car offers, grouped in four different segments, we tes...