Covert Cows and Chick-fil-A

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

Covert Cows will help you… 

• Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems.
• Understand the positive impact of building a busi...