Creating a Brand Identity: A Guide for Designers
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand...
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand...
