Creative Curve

A great idea isn''t a sudden light-bulb moment. It''s taking something familiar and making it feel new.

We’ve been told a lie about the nature of creativity.

We''re told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter s...