Credibility of influencer marketing and mandatory labelling.The legal situation in Germany and its influence on acceptance and consumer behaviour

Master's Thesis from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Buckinghamshire New University, course: Leadership & Management majoring Marketing Communications, language: English, abstract: Following the wave of warning letters and court proceedings regarding surreptitious advertising, the increasing popularity of influencer ...