CRM Handbook, The

Available
0
StarStarStarStarStar
0Reviews

To compete in today''s competitive marketplace, customer focus is no longer simply nice to have—it''s a fundamental mandate. This book is a manager''s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you:

  • The various roles CRM plays in business, and why it''s more important than ever
  • The range of CRM applications a...
Read more
E-book
epub
Price
0.01 £ * Old Price 25.83 £

To compete in today''s competitive marketplace, customer focus is no longer simply nice to have—it''s a fundamental mandate. This book is a manager''s best friend, providing both a primer and a how-to guide to defining and implementing Customer Relationship Management. It shows you:

  • The various roles CRM plays in business, and why it''s more important than ever
  • The range of CRM applications a...
Read more
Follow the Author

Options

  • Formats: epub
  • ISBN: 9780321629999
  • Publication Date: 9 Aug 2001
  • Publisher: Pearson Education
  • Product language: English
  • Drm Setting: DRM