Cultural Distance in International Ventures
This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empir...
This book uses the concepts of both cultural and psychic distance to analyse managers’ perceptions in international business settings, with a specific focus on European and Chinese ventures in the green technology industry. The key concept of ‘distance’ refers to the variations of cultures, languages, business practices, policies and regulations that distinguish different countries. Offering empir...
