Cultural Studies of LEGO
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand''s ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media''s cultural messages; creativity with and within LEGO artifact...
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand''s ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media''s cultural messages; creativity with and within LEGO artifact...