Curious Gap

Why do you keep watching a movie even when it's bad? Why do clickbait headlines work? Why can't you sleep until you know the answer to a trivia question?The answer lies in the "e;Information Gap Theory."e; When our brain perceives a gap between what we know and what we want to know, it produces a feeling of deprivation a mental itch that must be scratched. Curiosity is not a gift; it is a hunger. ...