Customer-Dominant Logic

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This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of t...

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This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of t...

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  • Formats: pdf
  • ISBN: 9783658453527
  • Publication Date: 26 Nov 2024
  • Publisher: Springer Fachmedien Wiesbaden
  • Product language: English
  • Drm Setting: DRM