Data Mining for Business Analytics
An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies.
Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data.
Featuring updated topical coverage on text mining, social network analys...
An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies.
Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data.
Featuring updated topical coverage on text mining, social network analys...
